Alan Wildes

Alan Wildes

Pastors; Just make the ask!

I have had the question asked to me numerous times, “Alan, why do universities and hospitals and other non-profits receive such large gifts on a regular basis?”  The simple answer is “They ask.”  There is certainly a lot more that goes into it, but at the end of the day, “They ask.”

As a rule, churches do not ask their people to give, give generously, give sacrificially, and give joyously.  I’m not quite sure why that is, but unfortunately, it is true.  Most non-church non-profits have a clear and compelling vision and they can show their donors the immediate ROI (Return On Investment) for their gift and then they intentionally ask their donors to give to that vision.


Churches have THE BEST message of all to share; the Good News of Jesus Christ!  What could possibly be better for someone to invest in than the Kingdom of God and the Good News?!  So, what is going on here?  Why do Christians on average give less than 3% of their income to their local church?  Why are so many churches not receiving the generous levels of giving that other non-profits often times receive?

Two short answers:

  1. Unfortunately, most non-profits are considerably better at communicating their organizations’ vision than churches are.  As church leaders, we have to have to have a clear, concise, and compelling vision statement and we must constantly cast that vision to the congregation.  We then have to show them how this vision is being implemented and how it is changing lives.
  2. Churches have to make an intentional ask of their people to increase their giving.  When was the last time your church asked you to increase your giving by 1%, 3%, or 5%?  As church leaders, we have to give clear expectations of what we expect of our people in the area of giving.  Why not ask the question “Will You Grow?”

Please comment below and let me know how your church is implementing these two answers.  I’d love to learn.

The two answers may be simple to state, but most of the time they are not easy to implement.  Connect with me and let’s talk about how to implement these two answers.

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