Effectively communicating today with church congregations is as difficult as ever. You would think all of the wonderful technology we have at our disposal would make communicating easy and effective. Without a clear communication strategy I have found technology only muddies the water.
Every generation has its preferred method of communication. We know a lot about the Matures, Boomers and Gen Xers but we are still learning about the Millenials or Gen Y. A common belief in communicating with Gen Y is that it all has to be electronic and on the cutting edge. I have found that in capital campaigns in churches Millenials like paper just as much as their parents, grand parents, and even great grand parents; just maybe not as much of it.
The goal of a capital campaign is to lead the people of the church toward sacrificial giving to help fund a project that will further God’s kingdom. When trying to tell that type of story, all generations like to see the story in a printed brochure of some type with pictures and color. ALL generations want to be able to flip through the pages over and over again to ensure they understand. They want it to sit on their coffee table or kitchen island so they can see it again tomorrow or next week to reinforce what they have already read. They need reinforcement of what they think the vision of the church is and how this project helps fulfill the vision.
So don’t throw out the baby with the bathwater when it comes to Gen Y and print communication. They may not want everything sent to them in print format, but Millenials do like a nicely done brochure or magazine to help cast vision, reinforce vision and to call them to action.
How do you communicate with Millenials? I hope you are coming up with an effective strategy. They will be leading your church in about 5 years; if not sooner.
Let me hear from you. I want to learn from you.