This is the fifth and final installment of this series. We have talked about 4 things the senior pastor must do to have a generous church:
Communicate is #5.
“I wish the church would communicate better so I could know what is going on” are words I hear from lay people in just about every church I work with.
“The people of the church don’t pay attention to our numerous communications we deliver every day” is a phrase I hear just about everyday when working with pastors, staffs, and lay leaders.
So who is right and who is wrong? Both.
Most churches do make a conscious effort to communicate with their people; why wouldn’t they? Many lay people could use more communications from the church so they could know what is going on. Many churches could certainly communicate more efficiently. Most lay people could certainly read more closely and pay better attention to the attempts of the church to communicate with them.
In the words of Barney Fife “What we seem to have here is a failure to communicate.”
Quality and effective communication directly affects generosity. So, what should we do?
- Create a communication game plan for your church or modify the existing one to include specific communications pertaining to generosity. Be sure you have public celebrations of generosity on the calendar along with specific testimonies/announcements prior to taking the offering in worship. Put the plan on a calendar and then work the plan.
- Ask someone to serve on the communication team to completely focus on generosity and how the church can specifically promote generosity more in the church. Someone has to OWN this part of the process. Without someone exclusively focusing on generosity and communicating it, the best laid plans will not come to fruition.
- Tell them 3 times in 3 different ways. I am a baseball guy so I like the number 3. 3 up and 3 down is one of my favorite things to hear. My experience tells me that if we want our people to “hear” something we must tell them AT LEAST 3 times with 3 different methods with hopes that one of them will connect with most of our people. As leaders we assume (we’ve all had the word assume broken down for us, right?) that our people are thinking and talking about the church and its’ activities as much as we are. We have to talk to our people; A LOT!!!!!
So, what does your communication game plan look like for your church as we enter into 2012? Do you have one? If so, will you modify it to include a specific section for promoting/communicating generosity? If not, do you think you need one? If so, will you take the next and necessary steps to create one?
Let me know how I can help you with any/all of the above. I am available to talk. Do you think what I have written in this post is accurate? Either way I’d love to hear from you. Please comment below. Let’s begin a conversation.