Givers have certain universal expectations. They expect to be listened to, treated with respect, and never taken for granted.
You will be asking people to give financially. This is not something they’re naturally inclined to do. You want to ensure you honor your givers and potential givers. A well-planned and executed year-end project does that. If a project is poorly planned or communicated, ineffectively executed, or focused more on the church than the giver, you will do damage to your generosity culture instead of helping it grow. Remember, the goal here is forward momentum, not steps in reverse.
In order to ensure the project is a high priority for your church, you must answer the following questions:
• Will this project help us make progress in accomplishing our mission?
• Will this project enhance our generosity culture?
• Does our church leadership fully endorse the project and plan?
• Can we promote and execute this project with excellence?
• What is our budget to create and tell the project’s story?
Plan on a minimum of 30 days for planning and preparation prior to any public communication to the congregation regarding the project. Finally, you should never move forward with a year-end project unless you are determined to complete the project with excellence.
For an overall vision of how to execute a successful year-end giving project, Generis is offering a free e-book called The 2015 Year End Giving Guide. I believe it will help you tremendously as you and your church prepare. You can download your free copy here.