A Taco Kit and Church Communications?


2013-09-05 12.32.23I love my family.  My wife, son and daughter are simply awesome.  All three have special places in my life and continue to etch their personalities deeper in my heart each day.

My 12 year old son is a piece of work.  He has some quirks that Pam and I call his “freakiness.”  Some parents would call it individuality or uniqueness.  We choose to call it freakiness because it is more entertaining.  On our way to the beach this week he added two more to the “freakiness journal.”

  1.  “Mama and Daddy?  You know what I hate?  Traveling.  I usually like the places when I get there but I’d usually rather just stay home.  I hate traveling.”
  2. We are eating at Chipotle on the way to the beach and Jackson orders a “Taco Kit.”  They put all of the ingredients for the tacos on a plate and then you make the tacos however you like.  Jackson says at the table: “What kind of restaurant sells you tacos that you have to put together yourself?  I didn’t expect to have to put my own tacos together.  Why couldn’t they just make them the way I wanted?  You know what else I hate?  Putting my own tacos together.”

I am hoping you find as much entertainment out of those comments as Pam and I did.  He is certainly unique.

2013-09-01 09.24.29As I sat on the deck this morning looking out into the ocean I started thinking about Jackson and his freakiness and how much I love him and how much he makes me smile.  I couldn’t help but think of how God must do the same each morning as he is looking out over the ocean he created and thinks about all of us and our ‘uniqueness’ that he created in us.  He must smile the same fatherly smile that I did this morning.

The take away from this for me as it relates to my work is that we are all different and we all respond to the same experiences in our own way.  Many times as leaders we think that the people all will respond to the same message, announcement or event in the same way and have the same experience.  We all know that is not true in our personal lives so why do we think people change when they come to church?

When communicating an important message in the church (generosity related or otherwise) you must say the same message AT LEAST 3 times in three different ways to the entire congregation at least 3 Sundays in a row.  Then they might just begin to start hearing the message you intended.

Communication must be:

  1. Clear
  2. Compelling
  3. Concise
  4. Consistent
  5. Creative

Does your church have a set communication plan for large initiatives?  I’d love to hear about it.

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