At Generis we have spent a great deal of time and energy over the past three years attempting to help churches understand how to connect giving with life change. We are constantly encouraging churches to be on the look out for stories from the lay people and staff of their churches.
Once we find the stories it can be challenging to get the story to the masses. There are a few methods, but probably the most powerful is video.
- Video allows the viewer to watch and listen at their convenience and at a time when they will focus.
- Video allows us to ensure the message is succinct and the story teller’s heart is truly displayed correctly. Many are not comfortable talking in front of people and video allows them to stop and start over.
- Video allows the story to be told in worship but the time is controlled. This keeps the worship schedule on track.
- Video is a reusable resource. You can show it in worship on Sunday, embed it in a church wide email on Tuesday and include it in the electronic version of your newsletter that goes out later that month. It can also be stored on the video section of your church’s generosity page. (You have a generosity page right?)
I hope you enjoy this video from a church in the middle of their stewardship season this fall. This church made a huge shift in their communication strategy to allow story telling to be their primary communication message. They have significantly upgraded their video capabilities.
Let me know your thoughts on this video. I found it quite compelling and powerful.